Message Development & Testing

How effective are your Key Messages? Our professional journalists and Accredited PR practitioners will help you devise more impactful messages. Then, we’ll test them and evaluate how they stand up under scrutiny.

Our message development and testing is bespoke. That means we discuss your specific aims and required outcomes, help you develop and strengthen what you say, and how you say it, so that you deliver clear, well-structured, more effective messages.

Ms Lesser provided media training for senior Army officers tasked with delivering sensitive subject matters within clear Government guidelines, comprehensively briefing and training them to handle questions posed by national journalists with confidence. Ms Lesser also delivered on group media training courses including Army Unit Public Relations Officers. I would have no hesitation in recommending her as a highly competent media trainer.

Nick Smith
Independent Public Relations and Communications
formerly Chief of Media Operations to the Adjutant General

Using psychology-based techniques, we will analyse the subtlety of the language you are using, and show you its impact on your target audience. 

Message development & testing

Develop strong messages

We will help you to develop and structure your messages into a form that meets the requirements of the media, and encourages them to re-use soundbites.

Test your message

We will then test your ability to successfully communicate your messages, both verbally and non-verbally, through a number of real time practice interviews, with instant playback and analysis, so that you receive personal, constructive feedback.

The bespoke nature of this course exceeded our expectations. The practice elements were spot on and your in-depth observations and personal feedback were extremely useful.

Nicola Tinacci
St Martin’s

All our training is bespoke.

To find out how you can strengthen your Key Messages for greater impact contact us now.