Message Development & Testing

When you face the media, it is imperative that the Key Messages you wish to convey are clear, well-structured and stand up under scrutiny.

Our professional journalists and Accredited PR practitioners can help you to strengthen what you say and how you say it, to ensure greater effectiveness and influence.

Ms Lesser provided media training for senior Army officers tasked with delivering sensitive subject matters within clear Government guidelines, comprehensively briefing and training them to handle questions posed by national journalists with confidence. Ms Lesser also delivered on group media training courses including Army Unit Public Relations Officers. I would have no hesitation in recommending her as a highly competent media trainer.

Nick Smith
Independent Public Relations and Communications
formerly Chief of Media Operations to the Adjutant General
BRITISH ARMY

Using psychology-based techniques, we will analyse the subtlety of the language you are using, and show you its impact on your target audience. 

Message development & testing

Strong messages

We will help you to develop and structure your messages into a form that meets the requirements of the media, and encourages them to re-use soundbites.

We will then test your ability to successfully communicate your messages, both verbally and non-verbally, through a number of real time practice interviews, with instant playback and analysis, so that you receive personal, constructive feedback.

The bespoke nature of this course exceeded our expectations. The practice elements were spot on and your in-depth observations and personal feedback were extremely useful.

Nicola Tinacci
Director
St Martin’s

All our training is bespoke.

To find out how you can strengthen your Key Messages for greater impact contact us now.